An author's profile plays a crucial role in helping readers assess the quality, reliability, and truthfulness of a piece of content. A marketer writing about engineering may not be perceived as trustworthy, similar to seeking medical advice from a plumber. To establish credibility and authority, we highly recommend creating a profile that demonstrates experience and knowledge in the respective field.

To establish credibility and authority, consider the following:

Avoid non-expert authors: A marketer writing about engineering may not be perceived as trustworthy. Ensure your content is authored by someone with relevant experience.
Leverage published engineers: If you have a published engineer (someone who has worked in research or has published content on other platforms like ieee.spectrum.orgon your team, create a Wevolver profile under their name.
Feature engineering team members: If you don't have a published engineer, create a profile under an engineer in your team (e.g., CEO, CTO, or engineering manager).
Highlight experience in the bio: Use the bio section to write a comprehensive description of the author's experiences in the industry.

Remember, it is essential to use the bio section to write a comprehensive description of their experiences in the industry. Remember, the goal is to establish trust and credibility with the Wevolver audience. A profile showcasing extensive experience and the appropriate position/title is more likely to be trusted than one with little to no experience or an unrelated title.

Examples: